Sumba Island has officially been crowned as Asia’s best travel destination for 2025 by TimeOut and ranked 3rd globally by Forbes Travel Guide. Long considered Indonesia’s best-kept secret, Sumba is now gaining international recognition for its pristine landscapes, rich cultural heritage, and sustainable tourism efforts.
Unlike Bali or Lombok, Sumba remains largely untouched, offering raw natural beauty, hidden surf breaks, breathtaking waterfalls, and a deeply rooted local culture. From luxury eco-resorts like Nihi Sumba to the island’s rugged terrain and ancient traditions, there’s something here for every traveler.
With the world now turning its attention to Sumba, should it be on your 2025 travel list? Let’s explore what makes this island so special and why travel experts are calling it a must-visit destination.
TimeOut: Sumba is Asia’s Top Destination for 2025
Sumba didn’t just impress TimeOut—it also caught the attention of Forbes Travel Guide, which ranked it as the 3rd best travel destination in the world for 2025. Competing against some of the world’s most iconic locations, Sumba stood out for its breathtaking landscapes, world-class surf, and commitment to sustainable luxury tourism.
Forbes praised Nihi Sumba, a resort that has consistently been ranked among the world’s best, offering travelers an exclusive experience blending adventure and five-star comfort. The resort, located along a stunning private stretch of coastline, is famous for Occy’s Left, a legendary surf break, as well as horseback riding on the beach, jungle trekking, and its award-winning “spa safari” experience.
However, Forbes also emphasized that Sumba is more than just a luxury escape—it’s an adventurer’s paradise. The island’s dramatic cliffs, untouched beaches, and remote villages make it perfect for those seeking an authentic, off-the-beaten-path travel experience. From discovering hidden waterfalls like Lapopu and Waimarang to exploring ancient megalithic tombs in traditional villages, the island offers something for every type of traveler.
One of the standout reasons Forbes selected Sumba is its dedication to responsible tourism. Resorts and businesses on the island are working to preserve Sumba’s culture, protect its environment, and empower local communities. Organizations like the Sumba Foundation support healthcare, clean water initiatives, and education, ensuring that tourism benefits the island and its people.
Forbes Travel Guide: Sumba Among the Top 3 Destinations Worldwide
Sumba has also captured the attention of Forbes Travel Guide, which ranked it as the 3rd best travel destination globally for 2025. Forbes praised Sumba for its unique attractions, luxury accommodations, and appeal to adventure seekers. The island’s balance between untouched nature and refined eco-luxury makes it a standout choice for travelers looking for both relaxation and exploration.
Luxury accommodations like Nihi Sumba, consistently ranked among the world’s best resorts, elevate the island’s reputation. With activities like world-class surfing, horseback riding along pristine beaches, and hiking to hidden waterfalls, Sumba caters to those craving adventure without compromising on comfort. Forbes also highlighted the island’s growing reputation as a leader in sustainable tourism, where eco-resorts work alongside local communities to preserve the environment and culture.
What Makes Sumba The Best Place To Travel To In Asia?
Sumba is often compared to Bali before mass tourism, offering a raw, untouched beauty that few places in Indonesia still have. Whether you’re a nature lover, cultural explorer, or thrill-seeker, Sumba delivers an experience unlike any other.
Pristine Nature
Sumba’s diverse landscapes make it a dream destination for travelers seeking natural beauty. The island is home to white-sand beaches, dramatic cliffs, turquoise lagoons, and rolling savannas.
- Mandorak Beach & Mbawana Beach – Picture-perfect secluded beaches with towering rock formations and crystal-clear waters.
- Walakiri Beach – Famous for its mangrove trees at sunset, creating one of the most iconic views in Indonesia.
- Lapopu & Waimarang Waterfalls – Hidden jungle waterfalls with natural swimming pools, perfect for cooling off after an adventure.
- Puru Kambera Savanna – Often called the “African savanna of Indonesia,” this golden grassland is home to wild horses and stunning panoramic views.
Cultural Richness
Sumba’s cultural heritage remains strong, with centuries-old traditions still practiced today. Unlike other parts of Indonesia, Sumbanese villages have retained their unique Marapu belief system, which influences architecture, rituals, and daily life.
- Ratenggaro & Praijing Villages – Traditional villages with towering thatched-roof houses and megalithic tombs, showcasing Sumba’s unique ancient architecture.
- Ikat Weaving – The intricate process of Sumbanese handwoven textiles, which takes months to create, tells stories of ancestors and traditions.
- Pasola Festival – A spectacular horseback jousting event, where warriors ride full speed and hurl wooden spears in a sacred ritual to honor the spirits.
Luxury Meets Sustainability
Sumba is emerging as a model for sustainable tourism, balancing high-end experiences with local empowerment. The island’s eco-luxury resorts not only offer world-class accommodations but also contribute to conservation and community support.
- Nihi Sumba – Voted one of the world’s best resorts, offering exclusivity, adventure, and sustainability in one destination.
- Maringi Sumba – A unique eco-resort run by the Sumba Hospitality Foundation, training local youth in sustainable tourism.
- Sumba Foundation – Working with resorts and travelers to provide clean water, healthcare, and education for Sumba’s communities.
Sumba is a place where luxury and authenticity coexist, making it perfect for travelers who want both adventure and comfort.
Personal Experiences: Stories from Travelers
To truly grasp the magic of Sumba, it’s enlightening to hear from those who have experienced it firsthand. Travelers consistently highlight the island’s unspoiled beauty, rich culture, and the profound impact it leaves on visitors.
Authentic Encounters with Nature and Culture
Many visitors are captivated by Sumba’s pristine landscapes and the warmth of its people. One traveler shared, “I am amazed by the unspoilt beauty of Sumba and the friendliness of the people there. Authentic and warmth. These are two adjectives I would use to describe…”
Immersion in Local Traditions
Engaging with Sumba’s unique traditions offers travelers a deep sense of connection. A visitor recounted their experience: “Sumba is a fantastic place to visit, however lacks a lot of the tourist infrastructure that travellers may be used to. Therefore having a guide on the…”
Luxury and Sustainability at Nihi Sumba
Nihi Sumba, the island’s renowned eco-luxury resort, provides guests with unparalleled experiences that blend comfort with sustainability. A guest reflected, “Our journey at Nihi Sumba was more than just a holiday. It was about bonding with nature, understanding the local community, and indulging in simple yet…”
These personal stories underscore Sumba’s unique appeal, highlighting its ability to offer both adventure and tranquility, luxury and authenticity.
Planning Your Trip To Sumba In 2025
Considering a journey to Sumba in 2025? Here’s what you need to know to make the most of your visit.
Best Time to Visit
Sumba’s dry season, from April to October, is ideal for travelers. During these months, the weather is predominantly sunny, and the seas are calm, making it perfect for activities like surfing, hiking, and beach relaxation.
Top Activities
- Surfing: Sumba boasts some of Indonesia’s most coveted surf spots. Whether you’re a seasoned surfer or a beginner, the island offers waves suitable for all levels.
- Waterfall Exploration: Discover hidden gems like Lapopu and Waimarang waterfalls, where you can swim in crystal-clear pools surrounded by lush greenery.
- Cultural Immersion: Visit traditional villages such as Ratenggaro and Praijing to witness age-old customs, intricate ikat weaving, and megalithic tombs.
- Pasola Festival: If your visit aligns with the festival dates, attending the Pasola Festival is a must. This traditional event features thrilling horseback battles and offers deep insights into Sumbanese culture.
Accommodations
Sumba offers a range of lodging options to suit different preferences and budgets:
- Luxury Resorts: Experience unparalleled luxury at Nihi Sumba, renowned for its exceptional service and commitment to sustainability.
- Boutique Hotels: For a more intimate setting, consider staying at locally-owned boutique hotels that blend modern amenities with traditional Sumbanese architecture.
- Guesthouses: For budget-conscious travelers, guesthouses provide basic accommodations with the added benefit of close interaction with local families.
Travel Tips
- Advance Bookings: Given Sumba’s rising popularity, especially after its recent accolades, it’s advisable to book flights and accommodations well in advance to secure your preferred options.
- Transportation: While the island’s infrastructure is developing, renting a car or hiring a local guide can enhance your experience, allowing you to explore remote areas with ease.
- Cultural Sensitivity: When visiting traditional villages, dress modestly and always seek permission before taking photographs. Engaging with locals respectfully will enrich your experience and foster meaningful connections.
By planning ahead and embracing the island’s unique offerings, your 2025 trip to Sumba promises to be an unforgettable adventure.
Sumba’s recognition by TimeOut and Forbes Travel Guide highlights what seasoned travelers and early visitors have long known: this island is one of Indonesia’s last true hidden gems.
Recap: Why Sumba Should Be on Your 2025 Travel List
From untouched beaches and world-class surf to centuries-old traditions and luxury eco-resorts, Sumba offers a rare blend of adventure, culture, and tranquility. Whether you’re looking to explore ancient villages, surf world-class waves, or relax in a five-star resort while giving back to local communities, Sumba has something for every traveler.
With the island now on the radar of global travelers, 2025 is the perfect time to visit before it becomes the next must-see hotspot. Plan ahead, book early, and get ready to experience one of the most breathtaking destinations in the world.
