Sumba Guide
Clifftop coast of West Sumba from the air

About Sumba Guide

About Us

Sumba Guide is an independent travel guide to Sumba Island, Indonesia, written by Justin Dallas, who has personally invested in the island for more than ten years. We have published guides since January 2025, covering things to do, culture, where to stay and buying land.

Sumba Guide at a glance

What it is
An independent travel guide to Sumba Island, Indonesia
Run by
Justin Dallas, founder and writer
Publishing since
January 2025
Covers
West, Southwest, Central and East Sumba
Contact
info@sumbaguide.com · WhatsApp +62 822 3660 7533

Our team

The people behind Sumba Guide

Justin Dallas with a village elder in SumbaSumba Guide team

Justin Dallas

Founder and writer

Justin started in mortgages, banking and land acquisitions in the U.S. in his early twenties. After the 2008 crash he moved to Indonesia, and spent the next decade learning how property investment can actually work for foreign investors in Indonesia, and how to stay legally compliant under the new regulations in each regency.

Jakarta contacts put Sumba on his radar more than ten years ago, just as the government began upgrading the island's roads. He has worked on the island ever since, often for months at a time, in villages, alongside government offices and on the coast.

All advice on Sumba Guide comes from his experience on the ground: the places and beaches he has visited, the villages he has personally worked with to resolve issues, and his direct dealings with government departments to understand the current regulations and how solutions can be found.

Writes about

  • Things to do
  • Culture
  • Getting around
  • Buying land

Guest writers

Local experts who write with us

Guest writers are not part of the Sumba Guide team. They are people who live and work on Sumba and know one subject better than anyone, and their name is on every guide they write.

How we write

How our guides are made

  • Written from the island

    Guides are written by Justin from his own visits and time on Sumba.

  • Dated and updated

    Every guide shows when it was last updated, and we recheck guides when roads, prices or access change.

  • Local experts named

    When a local expert writes or co-writes a guide, such as Steffi Feder on horse riding, their name and role are on it.

  • Tell us if it changed

    Spotted something out of date? Email info@sumbaguide.com and we will check it.

Why we do it

Our vision and mission

Our Vision

We envision Sumba Island as a globally renowned travel destination while preserving its rich traditions and natural beauty. By sharing authentic experiences and helpful guides, we hope to support the local economy and protect Sumba’s heritage for generations to come.

Our Mission

Our mission is to inspire and assist travellers in exploring the wonders of Sumba Island. We aim to showcase the island’s unique culture, pristine beaches and breathtaking landscapes while supporting sustainable tourism that benefits the local community.

Maringi Sumba, the training hotel of the Sumba Hospitality Foundation

Community partner

Sumba Hospitality Foundation

Since 2016, the Sumba Hospitality Foundation (SHF) has given Sumbanese young people high-quality vocational hospitality training. Its school in Southwest Sumba enrols 70 students each year.

Students train on the job at the foundation's own hotel, Maringi Sumba, and its Makan Dulu restaurant. SHF placed 3rd in the NGO category of the 2018 UNWTO Awards for Innovation in Tourism.

Visit sumbahospitalityfoundation.org

We answer your

Frequently Asked Questions

Who runs Sumba Guide?

Sumba Guide is run by Justin Dallas, who has personally invested in Sumba for more than ten years and writes the guides from his own time on the island. Guest writers, such as Steffi Feder of Horse Riding Sumba, are named on their pieces.

Why was Sumba Guide created?

Sumba Guide was created to share the beauty and uniqueness of Sumba Island with the world, and to give travellers one reliable place to plan a trip to this hidden gem.

How does Sumba Guide support local communities?

We highlight businesses, stays and experiences that benefit the local economy, and we partner with the Sumba Hospitality Foundation, which trains young Sumbanese people for careers in hospitality.

How can I contact Sumba Guide?

Email info@sumbaguide.com, message us on WhatsApp on +62 822 3660 7533, or use the contact page.

What makes Sumba Guide different?

Sumba Guide covers only Sumba Island, and every guide is written by someone who spends long stretches on the island.

Sumba travel tips, once a month

New guides, places to stay and island news.